Bus marketing campaign to ‘educate’ people on how to use buses

The spending will also include training people who feel uncomfortable using public transport and free bus services on weekends in some areas of the county. The funding comes from the £7.16 million Bus Service Improvement Plan+ (BSIP+) grant that Hampshire County Council received from the government in May 2023. The plan aims to transform bus services in England by making them more attractive, convenient and affordable, with Hampshire County Council handed £7,158,924. It is a one-off over two years and must be spent on improving bus services and passenger facilities and promoting the bus network.

Later, in September 2023, the executive lead member for universal services considered a report on how the BSIP + funding would be spent, with six broad areas for investment, one of which was to deliver multi-operator promotional campaigns to promote bus use. The procedure for allocating the areas of spending was approved in January 2024.

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