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Shopping for Christmas food is one of the most stressful parts of the festive season, so it’s handy to know quietest hours plus restock and reduction times in advance

A new study has revealed the best times to hit supermarkets for a spot of Christmas shopping, with just under six weeks to go until the big day. Last year take-home grocery sales reached £31.7 billion, meaning December was the busiest month on record for UK supermarkets.

And it’s no surprise that this year is set to beat that record again, despite the ongoing cost of living crisis. Many will be descending on their local shop to hunt for the best deals, so it can be handy to know what time supermarkets tend to reduce items, too.

Best time to hit supermarkets for Christmas shopping - quietest hours plus reduction times Aldi, M&S and more